What “Strategy” Actually Means for a Small Business

Here, there, everywhere - business strategy

Ask ten small business owners what “strategy” means, and you’ll get ten different answers. For some, it conjures images of boardrooms, PowerPoint decks, and consultants who charge a fortune to say very little. For others, it just sounds like something bigger businesses do, a luxury for when you’ve “made it,” not something relevant to a business still figuring out its next move.