I've been where you are

Not metaphorically.  I've built a business from scratch, grown it, closed it, started again, joined startups, led transformations at scale and worked with businesses at every point in between.

200+

Businesses supported, sole traders to global organisations

25 years

Hands-on experience in digital, product and transformation

South Yorkshire

In-person regionally · online across the UK

The principles that shape how I work

Practical beats perfect

The best strategy is the one that actually gets implemented. I design for your real team, your real budget, your real constraints.

Technology should serve people, not the other way round

I've spent 25 years watching businesses buy tools they don't use and implement systems that create more problems than they solve.  I help you choose and use technology that genuinely improves work.

Change is a leadership challenge as much as a technical one.

The hardest part of any transformation isn't the technology.  It's bringing people with you.  I work with you on both.

Small businesses deserve the same quality of thinking as big ones.

I've worked at scale in fast-growing businesses and with sole traders.  The questions are the same, how do I grow, how do I improve, how do I make this sustainable?  Everyone deserves a good answer.

Ready to talk?

Whether you have a clear challenge or just know something needs to change, the best first step is a conversation.