What is brand storytelling? Brand storytelling is when a company uses its branding, heritage, and values in a story to convey its mission and vision to consumers. Storytelling is an emotive and captivating way to engage and connect with audiences. The aim? To show...
Search engines have become the golden standard for finding products, services and expertise. Who doesn’t look things up on Google? Around 6 billion searches take place everyday. Competitors all fight to be the website everyone clicks on. This can make the...
What is social media marketing? Social media marketing (SMM) refers to the use of social network sites in order to promote a product or service and develop branding through awareness and relationships. Social media gives you access to potentially connect and engage...
From the activity of 2019, it seems the digital marketing landscape for 2020 will shift dramatically. From changes in consumer data privacy to major shifts in how Google ranks content, this guide will give you 2020 vision for your digital marketing strategy. However,...
Voice search has been on the rise for a number of years now. Though, it is still in the early stages of experimentation for marketing. 32% of marketers surveyed by Salesforce were using voice-activated personal assistants to support the customer experience. There are...
Content delivers value, which helps build trust and ultimately leads to sales. Creating a blog post on your WordPress website is, therefore, an effective way to deliver value for visitors and, more importantly, keep them coming back to your website for more. You can...
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