What is brand storytelling? Brand storytelling is when a company uses its branding, heritage, and values in a story to convey its mission and vision to consumers. Storytelling is an emotive and captivating way to engage and connect with audiences. The aim? To show...
Search engines have become the golden standard for finding products, services and expertise. SEO Who doesn’t look things up on Google? This can make the prospect of SEO seem overwhelming to beginners. But the truth is…you can still rank high on search...
According to IBM research, businesses spend $1.3 trillion on 265 billion customer service calls each year. This can be a huge burden on many industries, but there is a great ever-evolving solution skyrocketing in popularity – Chatbots. IBM estimates chatbots can solve...
People are used to working in offices but the recent outbreak of COVID-19 (Coronavirus) has forced many into a new situation where working from home has become necessary. Companies such as Unilever, Lloyd’s bank, Twitter, Microsoft, Amazon and others have...
What is social media marketing? Social media marketing (SMM) refers to the use of social network sites in order to promote a product or service, and develop branding through awareness and relationships. Social media gives you access to potentially connect and engage...
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